When I was in Jr. High MTV came on the scene. The first videos look lame and cheap if you see them now, at the time they were avant garde and the latest thing.
It was people like Micheal Jackson that started to spend money and make them like movies.
Still it was a while before everyone else could catch up, and only others like Madonna and Prince, people with some money that could make them look nice. You can tell even now, when some one is starting and when they have made some money, how much the look of the video is changed. At the begging they will have their friends in the background and maybe classic cars that are rented. Once the album goes platinum then there are models in the party scenes and their own flashy cars.
What kind of lives do they show us? Usually a very materialistic life throwing around bottles of champagne and flashing money, labels and jewel encrusted goblets. Its as if they are telling us, one day if you have all this money you will be happy and party like this. Isn't that great? Don't you want to be like us?
Of course now the only place you can really see these videos is on You Tube. It is nice with out the advertisements. Also more money is being spent on all the reality shows, which I don't watch. Sure it was always a fictional world that was shown, but it was fun. Many stories were told and they all differed, OK the hip-hop world told the same stories again and again. Yes pop videos and rock ones were similar as well. It was fun to have one type of story then another. It was like watching your favorite film over and over again. Sure nothing changes, but you feel better going into that world just for a little while.
Do we need to keep seeing washed up rock stars trying to get together with a new person? Do we need to see that others will do for a "Shot at love?" I can't bring myself to watch people make fools of themselves like that. There isn't the sense of fun and escapism as watching some one dance on top of a building or a rock band play in the woods with no electrical outlet to be found in three miles. Yes I know those days are long over. This last decade was not great and we could use a little escapism again. Thank you Lady GaGa!
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